Amazon.com Inc. will unveil new gadgets Wednesday at an event in Seattle, joining the rush of technology products vying for consumers’ attention as the holiday shopping season approaches.
The online retail giant will hold a press conference at 10:30 a.m. local time at one of the company’s new buildings at its headquarters downtown. At the core of Amazon’s hardware lineup are its Echo voice-activated speakers and Alexa virtual assistant, which can play music, get sports scores, and make phone calls, just like Apple Inc.’s Siri, but can also connect to Amazon’s retail services to make purchases.
Amazon’s new offerings follow Apple Inc.’s splashy event earlier this month to show off the latest iPhones. Next week, Google will announce new Pixel smartphones and a smaller Home smart speaker.