A historic college basketball upset put a national spotlight on the university, and its president and a social-media manager respond with sweep, soul and snark.
CATONSVILLE, Md.— At 1:11 a.m. Saturday, a tweet and a photo appeared under the Twitter handle @UMBCAthletics, the official account of the University of Maryland Baltimore County athletics department — which, at that very moment, was adding followers at a rate of several thousand per hour. In the photo, an unidentified alumnus of the University of Maryland College Park — otherwise known simply as the “University of Maryland” — was holding up a sign reading, “University of Maryland Backup College.”
The tweet that accompanied that photo was a distillation of the very soul of UMBC in the hours after the school’s men’s basketball team pulled off arguably the greatest upset in the history of its sport: a little defensive, a little superior and a whole lot of sassy.
“Ahh we remember this game at Maryland in December,” the tweet read, referring to UMBC’s 66-45 loss at College Park on Dec. 29. “[H]opefully you enjoyed our game from your couch dude!”