To get its flagging luxury brand flying again, Ford Motor Co. is applying aeronautic looks to a new three-row SUV and bringing back one of its all-time worst crash-and-burn nameplates.
The Lincoln Aviator debuting Wednesday at the New York International Auto Show is the latest in a series of new or updated SUVs from Ford’s premium vehicle line. With a design inspired by the downward slope of an airplane wing, it’s styled to woo moneyed millennials turned off by aggressively sculpted alternatives.
“From our competitors, there’s an overwhelming feeling in the marketplace of masculinity, overtness and aggression,” David Woodhouse, Lincoln’s chief designer, said at a briefing in New York this week. “We want to be about seduction, not attack.”