What’s in store for ingredient boxes, as Weight Watchers, Walmart and Amazon join the cooking fray.
Fast food junkies may want to think inside the box.
Walmart and Weight Watchers are jumping on the meal kit gravy train: Packaging recipes with all of the pre-measured ingredients that you need to whip dinners together, a la online subscriptions such as Blue Apron, Plated and Hello Fresh.
While details are still scant on the new kits, the average subscription runs around $10 a plate and $60 a week. While that seems rich compared to bagging your own groceries, and it’s a bigger hassle than just having GrubHub deliver the goods already prepared, busy cooks tell Moneyish that these boxes often save more time, money and calories than just getting takeout.
Some nights, Lisa Hirst Carnes, 51, is too wiped to whip up a meal plan, hit the store and get cooking. But having food delivered can easily hit $60 for her family of four, including two teenage boys, and also skews toward unhealthy fried foods. So getting two Sun Basket boxes of fresh, organic ingredients each week at $11.99 per plate ($47.96 a meal) actually cuts calories and cash. Or Plated starts at just $9.95 a serving, or $39.80 to feed four.