RevUp CEO Steve Spinner cracked the code on raising money for politicians online. And he says it’s not so different from raising money for a startup.
On a recent episode of Recode Decode, RevUp Software CEO Steve Spinner talked with Recode’s Teddy Schleifer about how political fundraising has changed in the past 10 years and how it’s going to keep changing in the future.
Speaking before the midterms, Spinner — formerly a big-money fundraiser for Democrats like Barack Obama and now distancing himself from partisanship — reflected on how he used data to “put the right ask in front of the right person at the right time” in 2008 and 2012. RevUp, he explained, lets users tap their own Rolodexes to figure out who to focus on rather than mass-emailing all your contacts and hoping for the best, a common tactic.