Amazon Prime Now begins delivery of Whole Foods Market groceries in four US cities on Thursday, with plans to expand its offers more broadly later this year.
You can now shop at Whole Foods — without actually shopping at Whole Foods.
Amazon Prime Now announced Thursday that it will begin a new free, two-hour delivery service for Whole Foods Market products, available starting today to customers in four cities — Cincinnati, Austin, Dallas, and Virginia Beach. The company also says it plans to expand the service to other parts of the United States later this year. For reference, Amazon acquired Whole Foods for nearly $14 billion in 2017.
While it’s free to receive your groceries in two hours, if you’re in a rush to scarf something down, you can pay $7.99 to rush-deliver your groceries in one hour flat, on orders of $35 or more.
So what, specifically, can you buy? A lot. Shoppers can purchase fresh and organic produce; baked goods; dairy, meat, and seafood products; flowers; certain alcoholic beverages; and other items, too.