“The Swift Life” is like Instagram, but bad.
I thought I was ready for it.
Taylor Swift’s new celebrity app, launched earlier this month, is a dizzying fan utopia that’s as addictive as it is confusing and poorly designed. The social network/game hybrid functions as both as a safe space for diehard Swifties to venerate their Dear Leader and a means to actually get noticed by the $280 million net-worth singer herself — but suffers from a lousy user interface and head-spinning incentive system.
It’s like Instagram, but bad.
“The Swift Life,” from “Kim Kardashian: Hollywood” appmaker Glu, features five main components: My Feed is basically a less user-friendly Instagram scroll of fan art, Swift adulation and idle chatter from people you follow. Taylor’s Feed houses the singer’s posts and liked items. Scrapbook is your sandbox to create posts using text, images, stickers and Taymoji, the Swiftian emoji themed after imagery from her singles and music videos. The SwiftSend Feed collects posts buoyed by SwiftSend, a way for users to boost posts’ visibility and increase the likelihood Swift will see them. Then there’s News Feed, which is not an actual news feed but your list of notifications.