Jenner’s social media posts are valued at more than $1 million each, outstripping Beyoncé and sister Kim Kardashian.
Now even Beyoncé has to keep up with the Kardashians.
Kylie Jenner’s social media posts are now worth more than $1 million per post, making her the highest-valued influencer — and outpacing Beyoncé Knowles-Carter, who set the record previously, according to new data by D’Marie Analytics.
Jenner, 20, the youngest of the Kardashian-Jenner brood, has a whopping 108 million Instagram followers compared to Beyoncé’s 116 million. And although Jenner technically has fewer followers than Queen Bey, her recent social activity is what seems to have spiked her audience reach and engagement to skyrocket her valuation. A video post she shared in February about the birth of her daughter, Stormi Webster, garnered nearly 90 million views and 688,000 comments. And when Jenner revealed the name of her first child shortly after the initial birth announcement, she posted what is still the most-liked image on Instagram (17.9 million likes), earning more likes than the photo Beyoncé shared of herself holding her newborn twins.