Haus Beauty is being backed by the investment firm behind Snap, Stitch Fix and Honest Company.
Lady Gaga’s new startup — Haus Beauty — doesn’t yet have customers. But it already has the backing of one of Silicon Valley’s top venture capital firms for consumer startups.
Lightspeed Venture Partners, the investment firm that made early bets on companies like Snap, Stitch Fix and Jessica Alba’s Honest Company, has made an early investment in Haus Beauty, multiple sources have told Recode.
The exact amount of the investment could not be learned, but similar investment rounds led by Lightspeed have typically totaled between $5 million and $10 million. Lightspeed partner Nicole Quinn led the investment.
Haus Beauty — which is currently in “stealth mode” in startup parlance, or which has simply not yet launched in normal human parlance — is being run by CEO Ben Jones, the former chief digital officer at Honest Company and its offshoot Honest Beauty, sources said. Lady Gaga — born Stefani Germanotta — is a founder, but any day-to-day role beyond that is not clear.