Privacy concerns have prompted 40% of people to scrape at least one social media account, a new study found.
Social media users are becoming more private.
A lack of trust in websites like Twitter and Facebook has prompted 40% of people with social media accounts to delete at least one of them in the past year, new research by public relations agency Edelman found.
The firm polled 9,000 people in Canada, China, France, Germany, Brazil, India, the United Arab Emirates, the U.K. and the U.S., and found collective outrage over repeated online privacy violations stemming from the Cambridge Analytica data leak and uncertainty about the truth in articles online as a result of the Russian-produced fake news that influenced the 2016 presidential election. What’s more, 48% surveyed said that it’s a brand’s fault if its advertising appears next to violent or hateful content, and 62% wanted more regulation on platforms like Facebook and Twitter. A whopping 2.6 billion people use social media across the globe.