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Thanksgiving day was a big shopping holiday, with Adobe data showing online sales grew more than 28% from last year.
Shoppers not only filled their plates on Thanksgiving day but also their online shopping carts with online spending reaching $3.7 billion, up 28% from last year, according to Adobe Analytics data.
Many customers went online using their mobile devices, with smartphones driving a record 54.4% of traffic on Thanksgiving day, Adobe ADBE, -0.19% said. The devices captured a 36.7% share of revenue.
