The pretzel chain’s namesake Anne Beiler dishes how she got Auntie Anne’s into practically every mall and airport in America.
Don’t get it twisted, Oprah — Auntie Anne’s pretzels have been on everyone’s lips for three decades.
Anyone who’s ever been to an American shopping mall, airport or train station has likely been lured by the aroma of the buttery soft pretzels wrapped in the blue and white waxed paper. But “A Wrinkle in Time” director Ava DuVernay dished to E! recently that she gave the media mogul her first Auntie Anne’s pretzel on set last year.
“One day I came in and I was like, ‘This pretzel is so good,’” DuVernay said, offering Oprah a bit of her pretzel-wrapped hot dog. “She’s like, ‘Oh my gosh, this is incredible! What chef? What bakery?’ And I said, ‘It’s called Auntie Anne’s pretzels. It’s just in the mall or the airport.”
The original “Auntie” herself, Anne Beiler, who founded the company with her husband Jonas in 1988, told Moneyish that she’s just “so excited” that her pretzels are one of Oprah’s new favorite things.