It's the granddaddy of them all.
Rolls-Royce has officially entered off-road territory. Today, the Goodwood-based, Bayerische Motoren Werke AG brand debuted the $325,000 Cullinan, its first SUV.
Named after the largest diamond discovered to date, the vehicle is the latest in a long line of six-figure big rigs from the world’s most prestigious automakers. It is also one of the last major luxury automakers to add one: In April, Lamborghini unveiled its $200,000 Urus; Bentley showed its $200,000 Bentayga V8 late in 2017.
“At this point in the history of automotive design, SUVs have become homogenous and ubiquitous,” Giles Taylor, Rolls-Royce’s director of design, told reporters. “The label SUV is now applied to anything with a two-box silhouette and the least suggestion of going off tarmac. [So] we envisioned an authentic, three-box, all-terrain, high-bodied car with a convention-challenging design and absolute capability that would satisfy the adventurous urges of our clients.”