Scientists and health experts take on the rise of the celebrity health-guru culture.
From coffee enemas to alkaline diets, celebrities like Gwyneth Paltrow and Tom Brady are using their star power to sell dubious health treatments to the adoring masses. What's a scientist to do?
New England Patriots quarterback Tom Brady on Sunday hopes to break the record as the oldest quarterback to win the Super Bowl.
Brady, 40, is still at the top of his game. This season he led the Patriots to a spot in the championship game while nursing a hand injury.
His secret? You'll have to buy his latest diet book, The TB12 Method, if you want to find out.
Brady advocates in the book that people eschew "nightshade" vegetables like aubergines (eggplants) and tomatoes, in favour of "alkalizing" and "anti-inflammatory" foods to increase the blood's pH and speed up muscle recovery.
But just because Brady may be the GOAT (greatest of all time) on the field, does not mean he is the greatest scientist of all time, says Tim Caulfield, a Canadian health policymaker and pseudoscience critic.
"There is almost no evidence to support this monk-like approach to eating," Caulfield wrote in an article .