Amazon’s prices are 11% cheaper in general, but not all categories are wins for consumers, study reveals.
Amazon’s got prime deals.
Amazon is about 11% cheaper overall than Walmart, Target and Jet, according to a new, independent study of online prices of 52,000 products across 13 categories from research firm Profitero.
Walmart is the closest competitor to Amazon in terms of price, with average prices only about 3% higher than Amazon. Meanwhile, the study found that Target was 17% higher and Jet was 12% higher.
Profitero looked at the prices of more than 52,000 exactly matched, in-stock products across 13 categories — beauty, vitamins and supplements, video games, toys & games, tools and home Improvement, sports and outdoors, office electronics and supplies, music/CDs, furniture, electronics, baby, appliances and pet supplies — at Amazon.com, Walmart.com, Target.com and Jet.com. The data was collected daily and averaged between June and August 2017 for comparison. Walmart (which also owns Jet) and Target have not yet responded to Moneyish’s request for comment.
“Amazon remains the online price leader versus Walmart, Target, and Jet across 12 out of 13 categories,” the study concluded. The only area it did not excel at was in beauty products, where Walmart was 1% less expensive.