Americans are swapping burgers with plant-based substitutes like jackfruit for summer BBQs.
Burgers are gonna have to make room on the barbeque grill.
One third of all Americans, and 37% of millennials, plan to buy more plant-based products over the next year, according to Mintel’s 2018 Summer Food & Drink Trends report. And specialty vegan products such as the jackfruit, black bean chipotle, mushroom mince and cauliflower are becoming popular substitutes for barbecue meats like steak and sausage.
Jackfruit sales have been taking off in particular, since the meaty texture can be shredded to resemble pulled pork or chicken. Upton’s Naturals, a natural foods company that focuses on meat alternatives, credits the spiky fruit native to Southeast Asia for boosting its sales. The company sells the products shredded or “carnitas style,” seasoned, and prepared versions in stores.