The social networking site this year will drop 2 million users aged 24 and under, eMarketer projected, while Snapchat will tack on 1.9 million and Instagram will add 1.6 million in the coveted age range.
Look sharp, Zuck.
Facebook is shedding young people more quickly than anticipated, according to a study from research firm eMarketer — with rival Snapchat potentially “siphoning away” users.
Under half of U.S. 12- to 17-year-olds in 2018 will access Facebook at least once a month, the outside group found. Mark Zuckerberg’s social network this year will drop 2 million users aged 24 and under, eMarketer projected, while Snapchat will tack on 1.9 million in the coveted age range. The Facebook, Inc.-owned Instagram, still on track to best Snapchat in overall user base, will add 1.6 million users under 24.
“Snapchat could eventually experience more growth in older age groups, since it’s redesigning its platform to be easier to use,” eMarketer principal analyst Debra Aho Williamson said in a statement. “The question will be whether younger users will still find Snapchat cool if more of their parents and grandparents are on it. That’s the predicament Facebook is in.”