The sweatwork trend is growing in the finance industry.
Most health trends come and go almost as fast as you’ve unpacked your cold-press juicer.
But the business world’s affinity for combining client meetings and workouts is only getting stronger at intensive fitness spots such as Barry’s Bootcamp, SoulCycle, and Rumble, as well as gyms like those of Equinox Holdings Inc. The trend has been building for a while with professionals in media relations and the entertainment industry in such cities as New York and Los Angeles. With bankers slowly embracing the model in recent years, Wall Street is now fully engaged in this approach.
“Instead of going out, I see so many entertain by going to workout classes before and after work,” says Sean Liebowitz, a director and energy/industrials trader at Sanford Bernstein& Co., who specifically mentions Rumble, SoulCycle, and Ripped as popular venues.