The company has bid for NFL streaming rights two years in a row. It lost both times.
For two straight years, YouTube has bid on the rights to stream NFL games. For two straight years, YouTube has lost.
But it sounds like Google’s giant video platform would love to see the third time be the charm.
“I’d love to stream the NFL,” YouTube CEO Susan Wojcicki said in response to a question during Recode’s Code Media conference in Huntington Beach, Calif., on Monday evening.
Wojcicki went on to say that she couldn’t speak to specific business deals or potential ones, but was comfortable laying out the pitch for why YouTube should be an attractive home to big live sporting events.
That pitch centered mainly on YouTube’s scale — 1.5 billion logged-in users visit YouTube each month — and that the company has seen millions of viewers tune in at one time for live events such as the recent SpaceX rocket launch.
Wojcicki said her platform could also add specialized features, such as e-commerce functionality to sell sports merchandise.