The makeup artist finally strikes out on her own with a trio of limited-edition red lipsticks that resemble an actual piece of velvet—really.
The term “YouTube star” is thrown around a lot these days, often in the same breath as “influencer.” And “content creator.” But Lisa Eldridge has come by her success on the video platform honestly. The London-based makeup artist, who has logged time backstage at Sonia Rykiel and Proenza Schouler over the course of her 25-year career, has amassed more than two million followers, not to mention earned a Lancôme global-creative-director title.